IP
Product Fit

Reframing how start-ups should think about their IP

2026
Dentistry
Class II

IP

Product Fit

Context

A medical device startup had engaged a leading Intellectual Property law firm to file its initial patent, describing its product and to perform a Freedom to Operate analysis.
While the vendor provided an excellent patent application, by doing so, it neglected to protect the company from future products before reduced to practice, whether from their own development path or from possible competitors,

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Solution

To begin with, Faros’ FTO search was based not only on the USPTO and products out there. The company performed a comprehensive search of academic papers, FDA filing and clinicaltrial.gov descriptions, thus indicating what companies may possibly have “hidden IP” in this area. Thus, Faros not only provided clearance, but also set up a tracking system for the client to continue monitoring its possible competitors.

When filing the patent application, Faros engaged in a 2-day brainstorming session encouraging the developers to think outside of the box and not only describe their own product but also alternate embodiments and future products. 

Furthermore, to save initial cost, Faros decided to secure the priority date by filing a provisional application, followed by a set of such Provisional filings at regular intervals. 

Context

A medical device startup had engaged a leading Intellectual Property law firm to file its initial patent, describing its product and to perform a Freedom to Operate analysis.
While the vendor provided an excellent patent application, by doing so, it neglected to protect the company from future products before reduced to practice, whether from their own development path or from possible competitors,

‍

Solution

To begin with, Faros’ FTO search was based not only on the USPTO and products out there. The company performed a comprehensive search of academic papers, FDA filing and clinicaltrial.gov descriptions, thus indicating what companies may possibly have “hidden IP” in this area. Thus, Faros not only provided clearance, but also set up a tracking system for the client to continue monitoring its possible competitors.

When filing the patent application, Faros engaged in a 2-day brainstorming session encouraging the developers to think outside of the box and not only describe their own product but also alternate embodiments and future products. 

Furthermore, to save initial cost, Faros decided to secure the priority date by filing a provisional application, followed by a set of such Provisional filings at regular intervals. 

Impact

The Interconnection of Regulatory and Reimbursement

Faros laid the foundation for a patent thicket by leveraging the inventors’ unique ability to anticipate how their market segment and competing technologies are likely to evolve.

Crafting a Portfolio to Protect the Business

Faros has developed a strategic approach to building broader, more defensible patent portfolios—for a fraction of the cost associated with traditional IP counsel.

Strategy Reframed

The company’s leadership shifted from focusing solely on patents that protected the current product to building an IP strategy around future generations and competitive blocking. This broader approach created a more defensible market position and strengthened the company’s story with investors.

Our supply chain is now more efficient than ever.

John Smith
Operations Director